The business had been ranked number one on the Fortune 500 list, but same-store sales in the United States had barely been growing for the past six years. International growth had turned out to give uneven results, and Wal Mart lagged in online sales.
To foster continuing growth, the business was contemplating a tactical shift: looking outside the traditional customer base of the shop to bring more upscale consumers. Wal Mart's past efforts to go upscale had not been successful. What are advantages and the strategic dangers of the firm's latest efforts to improve sales?
Wal-Mart In Search of Renewed Growth Case Study Solution
PUBLICATION DATE: July 08, 2010 PRODUCT #: CU20-HCB-ENG
This is just an excerpt. This case is about STRATEGY & EXECUTION
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