Birgit Skarsgard , a senior member at Volvo Group, is responsible for departments of public affair and sustainability took part in ElectriCity cooperative experiment to introduce electronic buses in the market using the True Value methodology of KPMG of Sweden.
Firms employ this methodology to understand future earnings at risk because they internalize all of their externalities. Furthermore, the residents of Gothenburg, Sweden, which is Volvo’s headquarter, gladly welcomed the presence of electronically run buses in their town. However, the question is”Can the firm scale the program to the Chinese marketplace where the real opportunity lies?” Pupils are asked about whether Volvo can leverage the True Value methodology in order to enter this marketplace or not.
PUBLICATION DATE: April 21, 2016 PRODUCT #: W04C80-HCB-ENG
This is just an excerpt. This case is about STRATEGY & EXECUTION
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