WESTON NURSERIES, INC (A) Harvard Case Solution & Analysis



Peter J. Mezitt founded Weston Nurseries Inc. in 1923. The company started its operations by growing landscape plants in Weston. The primary objective of the company is to provide the widest selection of hardy plants materials to the customers at affordable prices. Weston Nurseries is also considered as one of the most leading suppliers and grower of landscape-sized trees, perennials, shrubs to landscaping firms, retail and wholesalers customers. The company harvested approximately 1500 varieties of plants in its landscapes. Moreover, the company also has approximately 220 acres of sales area and encircled woodland. The company built its reputation in the market by producing high-quality products for the customers. In addition to this, the company has approximately ten acres in production due the period of 1993.

Both Peter and Ed owned the business of Weston Nurseries. Ed has harvested a wide variety of unique plants in its landscape which include brilliant little dwarf plant, also known as ‘PJM.' He spends most of its time in creating new laurels and rhododendron, pollen dabbling and azalea crossing and selections. After the entire process, the company spread itsproduct line throughout the horticultural world. This case study highlights the performance analysis of the company how the company maintains the performance of the company in the market by using different theories. The company uses ethics, powers, and leadership theories in the organization that evaluates the situation of the company as well as assess the roles of the stakeholder in the company. The case explains how the Weston Nurseries incorporation (WNI) got them into the predicament and how the company applies the tools of power, influence and ethics theories in the organization to move the company forward to the stability.


Wayne and Roger are responsible of managing the responsibilities of the organization as well as responsible for managing the day to day operations. Wayne supervises the management and harvesting activities of the nursery product as for as Roger is concerned, as well as heruns the administration, construction projects and maintenance of equipment. The company faced issues in reconciling the accounting and finance activities that drop down the market shares of the company. Moreover, both of them are unaware of the sales activities, due to this, the company bears a loss of $1.1 million in 1980. However, Rogers stated that the company doesn't have a system of accountability and rewards, due to that the market share of the company was eroding. Due to its high prices, the company also faced intense competition in the market, many of the customers started switching to other competitors farmers who not only decrease the market share of the company, however, also impact the performance of the company. On the other hand, the company did not have enough resources to execute the operations of the company correctly; the quality of the plants was declining as the company has lacked money and skilled labors which wouldenable the company to manage its operations efficiently.


Due to the economic uncertainty, the company has faced many issues, which include lack of money, skilled labor, sales workforce, accountability and rewards, climate issues, intense competition from competitors companies as well as the lack of focus and control. The company also observed that early fall frosts and late land springs were avoided on the hillside location of the Weston nursery which limited the powers of the company to many outside factors. Moreover, in order to eliminate these issues, the company decided that it would purchase another plant for their operation which not only improved the production capacity of the company, as well as it also improved the performance level of the company in the market....................

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