This case study describes the creation, co- dreams and leadership of Vivaki, a brand new entity combining the 54M buying power of Publicis' media agencies. Intent on transforming Publicis for the digital age, Maurice Lévy brought David Kenny and his Digitas service in 2007 into the Publicis group.
One year later, Jack and Kenny Klues, subsequently Chairman of Publicis Groupe Media, became co-managing partners of Vivaki, which combined into one P&L thing media-buying giants Starcom MediaVest and ZenithOptimedia, digital consultancy Denuo, and Digitas. The case describes Kenny and Klues, a study in contrasts, are directing the organizational and ability transformation implied by the digital communication surroundings that is rapidly changing.
PUBLICATION DATE: December 21, 2009 PRODUCT #: INS113-PDF-ENG
This is just an excerpt. This case is about STRATEGY & EXECUTION
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