Managing Creativity at Shanghai Tang Harvard Case Solution & Analysis

Shanghai Tang is a high-end brand name that concentrates on Chinese-inspired style, devices, and house decor items. In Fall 2008, in the middle of a growing international recession, Raphael Ie Masne, executive chairman of Shanghai Tang, needed to choose exactly what to do with the just recently uninhabited innovative director position.

Did Shanghai Tang require to work with a brand-new innovative director at this unpredictable financial time? In addition, Ie Masne must grapple with stabilizing the seasonal stress in between company imperatives and the innovative goals of his designers.

PUBLICATION DATE: August 03, 2009 PRODUCT #: 410018-HCB-ENG

This is just an excerpt. This case is about ORGANIZATIONAL DEVELOPMENT

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