This series of cases follows the changing relationship between Verbeek's Industrial Packaging Office with TotPet, a major French oil company, after TotPet established a supply chain rationalization effort. As the only truly international provider of oil drums, Verbeek assured its customers of continuity, closeness and quality of supply, while at exactly the same time handling sales relationships. With more and more international customers, like TotPet, reengineering their purchasing and supply chain operations to decrease the number of suppliers and form international relationships, the pressure mounted to get control of costs, which had been based on local competitive conditions and relationships.Verbeek Packaging Worldwide (B) The TotPet France Account Case Study Solution
PUBLICATION DATE: December 20, 2013 PRODUCT #: INS399-HCB-ENG
This is just an excerpt. This case is about SALES & MARKETING
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