IMD-3-1806 © 2007
James; Henderson, Inna, Francis
UPM Raflatac; the labelstock department of UPM Kymmene - the world's leading business in the pulp and paper market; started an internal venture on "wise labels" in 1998. The primary choice to be made is whether to keep the venture more "independent" with the supreme goal of spinning it off or to subsume the venture back into the UPM Raflatac structure.
Knowing goals: 1) To accomplish development goals through in-company endeavors; business require to alter their frame of mind and company idea; embrace the job systems approach to handling tasks intended at advancement of ingenious items and supply an environment to empower the venture supervisor. 2) Organizations; ready to make use of the advantages of brand-new item advancement as internal endeavors; require to alter their state of mind; redefine their idea and loose controls in order to broaden their capability.
UPM Rafsec RFID Venture; 2004 Case Study Solution
Subjects: Intrapreneurship; Internal venturing; RFID Tag industry; Global; Strategy execution
Settings: Global; Radio Frequency Identification Tags; Labelstock; 2007 sales approx. EUR 1 billion; 2;700 employees worldwide; 1997-2004
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