Georgie Yam showed up in Shanghai in the heat of summertime in 2001. He existed on an objective: to establish the marketplace and develop a distribution network for a German hair-care items maker. Not long after he showed up in Shanghai, he found that this city, which had actually been explained by a global manual as "a play ground for foreign travelers and socialites", disappointed hopes in satisfying the need for a contemporary extravagance: health club and massage services.
Considering a market that appeared flourishing however disorderly, Yam questioned exactly what would be his best option to record the chance.
PUBLICATION DATE: June 24, 2010 PRODUCT #: HKU905-HCB-ENG
This is just an excerpt. This case is about INNOVATION & ENTREPRENEURSHIP
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