In 2004, China's largest management software provider UFIDA began internationalization. Nonetheless, UFIDA's foreign business footprint was still very limited, with international earnings only accounting for 0.43% of UFIDA's overall income in 2009. In the later part of 2009, UFIDA review their new Three-Year Plan for 2010-2012. In this Strategy, internationalization was a focal point of the UFIDA strategy. In the coming 3 years, UFIDA would dramatically increase the percentage of earnings from foreign sales, reaching 10% within FIVE years, and 25% within 10 years.
PUBLICATION DATE: January 03, 2011 PRODUCT #: TU0015-HCB-ENG
This is just an excerpt. This case is about LEADERSHIP & MANAGING PEOPLE
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