U-Haul: Reputation Management Harvard Case Solution & Analysis

U-Haul: Reputation Management Case Solution

This is just an excerpt. This case is about LEADERSHIP & MANAGING PEOPLE

PUBLICATION DATE: October 31, 2016

In 2014, U-Haul International Ltd. (U-Haul) was the most significant North American business in diy moving and storage. A publicly-traded however family-controlled company, U-Haul's business efficiency was extremely solid. Nevertheless, the business remained to be afflicted by reputation-related obstacles coming from long-ago bad blood that had actually been revealed. Simply when the fights were working out, the business's executive vice-president found out that a tv series prepared to air an episode profiling the murder of a family member. The murder occurred in 1990, and the killer was jailed, however the case was questionable. Such a program detailing the murder may produce brand-new obstacles for U-Haul's reputation. How should the business react to this prepared tv episode? Just how much of the past still impacted U-Haul's reputation, and what does it cost? of the reputation still impacted U-Haul's relationships with staff members, consumers, providers, and financiers? Should the business hope the restored attention would cease or should it set out to affect its public relationships? Amy J. Hillman is connected with Arizona State University. Donald Lange is associated with Arizona State University.

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