TYSONS CORNER Harvard Case Solution & Analysis

TYSONS CORNER Case Study Solution

Although the Marriott has higher space zone than different contenders but it has most elevated normal rate which everybody can't manage. The contenders, for example, Holiday Inn and Ramada Inn has the normal pace of approx. $35 which will be more practical for individuals to dispense.

3.2 New competitors

Also, the above projected hotels are going to become a barrier for Marriot as they all are located just few miles away from Tysons corner.

3.3 Market segments

Mid-week transient

This segment covers 78-80% of Thursday-Sunday business. The TCM plays the major market share leader in this segment.

Mid-week group

This segment covers 18% of Sunday-Thursday business. Because of the largest meeting capacity Hilton and Sheraton plays the major market share leader in this segment.

Weekend transients. (William J. Poorvu, 2018)

Weekend transient (Friday and Saturday) makes the 67% of the weekend business. Because of the excellent price value, The Embassy suites. The embassy suites is the market share leader in this group.

Weekend group

This segment makes 295 of the weekend business such as weddings and other significant events and parties. Because of the strong social segment, TCM has the significant role in this segment. TCM do host kid’s parties and functions which Sheraton and Hilton doesn’t.(William J. Poorvu, 2018)

Contracts

TCM has continue to become the leader in this segment because of its excellent reputation, location and competitive pricing. They are chosen by Saudi Arabia airlines as contract rooms.

The above market segments shows the few important areas where TCM is lacking which in turnsdeficit in its cash flow. These areas includes smallest meeting capacity, pricing strategies and TCM advent.

1.Alternative Solutions

The Alternative solutions for the Tysons Marriot Corner is cash flow deficit to either fund capital improvements to enhance the positioning of the hotel, refocus the marketing strategy of the hotel to improve occupancy and ADR performance, renegotiate Marriott’s fee or the bank debt, or a combination of several of these.

2.Proposed Solution

The proposed solution which could help the manager of Tyson’s Marriot corner to determine the shortfalls issue is to investigate its administrations and area. The continued use of yield management will help the TCM to maximize their revenue. The TCM must look forward into shortage of labor and overall services to maximize its revenue.

Another factor that would assist TCM with advantages is the extension of TCM in making bigger meeting limit so that it will be the pioneer of mid-week group segment as well.

Bibliography

Poorvu, W. J. (1989). Harvard Business School Case 390-052.

William J. Poorvu, R. E. (2018). "Tysons Corner Harvard Business Review Case Study. HBR......................

This is just a sample partial case solution. Please place the order on the website to order your own originally done case solution.

Related Case Solutions & Analyses:

10 Insights: First Look at The New Intelligent Enterprise Survey on Winning With Data & 10 Data Points: Information and Analytics at Work Michelle Levene (C) Euro-Dollar Decision (A) Hotbank: Softbanks New Business Model for Early Stage Venture Incubation Lance ArmStrong Hess LNG: Responding to Community Opposition Star Appliances The Story of Samsung Five Guys: Developing A Promotional Strategy For The Future Comic Sans