Yara Branco has just connected Tarbes S.A. as their new CEO. She forsee’s a disaster on the horizon and requires to find a approach to communicate that change is needed at Tarbes, one of Brazil's most well known technology businesses.
She is to beat several issues including the undeniable fact that she is an foreigner and there are numerous insiders who will not sustain the modifying effort. Branco is contemplating regarding how to develop an proper communications strategy to kick off her period as CEO.
Turning Around an National Icon Yara Branco at Tarbes S.A. Case Study Solution
PUBLICATION DATE: February 29, 2012 PRODUCT #: W12768-HCB-ENG
This is just an excerpt. This case is about LEADERSHIP & MANAGING PEOPLE
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