TREK-ATION Harvard Case Solution & Analysis

TREK-ATION  Case Solution

In this case, a senior economist at the online travel bureau Trek-ation battles with the choice of whether to pursue a possibly financially rewarding concept. Her development group had actually proposed modifying the online prices algorithm in order to utilize the cookies and other details from clients' web internet browser to tailor prices for hotels and flights. She desired to enhance earnings for the business and satisfy her targets, she was likewise worried not just about the reaction if this method was exposed to the public however likewise, more significantly, about both the fairness of this method and the infraction of client personal privacy standards.

This is just an excerpt. This case is about Business

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