McDonald’s (in 2013): How to Win (Again)? Harvard Case Solution & Analysis

Don Thompson became CEO of McDonald's in July of 2012. McDonald's entire shareholder fell from 34.7% in 2011 to -10.75% from 2011 to 2012. Thompson is under fire to turn things around in 2013.

McDonald's (in 2013) How to Win (Again) Case Study Solution

Preceding CEO Jim Skinner's "Plan to Win" had turned the business around in the past decade, and Thompson, Chief Operating Officer under Skinner, was looking to recreate that success. Thompson was required to concentrate his efforts on ameliorating customer experience the menu, and McDonald's brand.

PUBLICATION DATE: January 03, 2014 PRODUCT #: MH0021-HCB-ENG

This is just an excerpt. This case is about STRATEGY & EXECUTION

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