Tone and mfish (B): Targeting Fishermen at the Bottom of the Pyramid in Indonesia’s Mobile Market Harvard Case Solution & Analysis

Tone and mfish (B): Targeting Fishermen at the Bottom of the Pyramid in Indonesia’s Mobile Market Case Solution

Abstract:

Tone mfish were able to generate income from a service, regardless of targeting this really low earnings sector by making an item that considerably increased the income of it's customers, which clients were prepared to pay for. This case challenges trainees to believe artistically about fixing an issue in a low expense method, while likewise preserving a client centric focus. In addition, a low expense option is crucial when pinpoint this sector because their desire to pay may be low on an outright scale provided their low level of earnings.

 

Pedagogical Goals:

The goals of this particular case are to assist the trainee think of innovative company designs for pinpoint consumers in a various or brand-new method, specifically one with low expenses. It challenges trainees to stay consumer centric and difficult the presumptions they may have about adoption of innovation, specifically in emerging markets

This is just an excerpt. This case is about Marketing

published: 28 Oct 2016
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Tone and mfish (B): Targeting Fishermen at the Bottom of the Pyramid in Indonesia’s Mobile Market

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