Timex evolution since its creation in 1940, its position as a leading multinational manufacturer of hours in the early 1970's. The focus is on strategies Timex marketing around the world, and its line of inexpensive watches. "Hide
by Frederick T. Knickerbocker Source: Harvard Business School 7 pages. Publication Date: September 1, 1972. Prod. #: 373080-PDF-ENG
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