Three Decades of Scenario Planning in Shell Harvard Case Solution & Analysis

Major changes in the business environment can make all the investment strategies obsolete. To anticipate such changes, Royal Dutch / Shell Group of companies is using scenario analysis, a method for its first three decades ago. Given that most of the investments are irreversible, scenario planning can be combined with the analysis of real opportunities to help identify options for the future, help to the decision point to exercise real choice.;, And make an important contribution to the process of assessing the real option "Hide
by Cornelius Peters, Alexander Van de Putte, Mattia Romani Source: California Management Review 19 pages. Publication Date: November 1, 2005. Prod. #: CMR326-PDF-ENG

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