He turned his attention toward Pixar, the animation studio with which Disney had worked since 1991 and was responsible for creating hits for example Toy Story and Finding Nemo shortly after Robert Iger took over as CEO of the Walt Disney Company in late 2005.
Disney's own energetic film business had been in rejected by the company relied on revenue from its partnership with Pixar to keep functionality and since Jeffrey Katzenberg left to establish competing studio Dreamworks. With the Co- Production Agreement between the two studios coming to a close in 2006, Pixar was looking to negotiate better terms with another distribution partner. Could Disney risk losing them?
PUBLICATION DATE: March 02, 2009 PRODUCT #: 712S11-PDF-SPA
This is just an excerpt. This case is about STRATEGY & EXECUTION
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