The Ultimate Fighting Championship (UFC) is an American mixed martial arts (MMA) company located in Las Vegas, Nevada. The UFC is controlled by its parent company Zuffa LLC, which is owned by Frank and Lorenzo Fertitta and Dana White. The UFC has seen a great deal of success since its purchase from its creators in 2001 for $2 million. The owners have made MMA a very marketable product in relation to live event ticket sales, at home pay-per-view (PPV) purchases and general popularity among their key demographic: men aged 18 to 34. However, this success has mostly occurred within the United States and Lorenzo, current UFC chief executive officer (CEO), wants to enlarge the organization's reach across the world. With several successful international events in nations that are pretty culturally comparable to the United States (the Uk, Germany, and Canada), Lorenzo must decide whether the UFC can be culturally feasible in a number of new international markets. Specifically, he's interested in the possibility to operate in China, India and South Korea.
PUBLICATION DATE: May 26, 2011 PRODUCT #: W11288-HCB-ENG
The Ultimate Fighting Championship and Cultural Viability Case Study Solution
This is just an excerpt. This case is about STRATEGY & EXECUTION
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