The Tranformation of Alcatel Standard Electrica S.A. Case Solution
Abstract:
This 2 part case series explains ASESA's reconversion under 2 various strategies: case A (1984-87, under ITT) and case B (1987-1991, under Alcatel). The significance of handling a company's investors throughout business improvement is highlighted.
Pedagogical Goals:
These are the very first 2 in a 4 part case series (the other 2 being Alcatel Standard Electrica S.A. Cenit: Reaching for New Altitudes and Alcatel Standard Electrica S.A.: The Industrial Electronic devices Department). In contrast with the American method to business improvement, as exhibited by GE, this case series supplies a European counter example.
This is just an excerpt. This case is about Strategy
published: 01 Jan 1994
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