The Tag Heuer Carrera Connected Watch: Swiss Avant-Garde in the Digital Age Case Solution
Pedagogical Goals:
The case explains how the Swiss high-end watch market (in specific Tag Heuer) dealt with up to the obstacle from connected watches (such as the Apple Watch). (2) How to make a connected watch "everlasting" in the spirit of conventional mechanical watches.
Abstract:
The Swiss business Tag Heuer, maker of high-end watches, is part of the LVMH group (Moet Hennessy Louis Vuitton). In 2015, CEO Jean Claude is choosing whether to introduce its first-ever totally connected Swiss watch, produced in collaboration with Google and Intel.
This is just an excerpt. This case is about Strategy
published: 21 Apr 2017
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