The case describes the risk-reward framework that Morgan Stanley analysts use as a systematic approach to communicate a wide range of fundamental insight into the company, rather than the traditional single point estimates. The purpose of the scope to focus on the critical work of analysts and uncertainty modeling limited number of scenarios related to key investment debates. For all the bear, base and bull case, analysts can pose risks surrounding the expected result for the forecast horizon. The case describes the main elements of the methodology and process of Morgan Stanley had to implement the framework on a global scale since 2007, and discuss the challenges and opportunities that managers face research department as a basis is increasingly identified with their company. "Hide
by Suraj Srinivasan, David Lane Source: Harvard Business School 22 pages. Publication Date: January 7, 2011. Prod. #: 111011-PDF-ENG
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