FREEJ Harvard Case Solution & Analysis

Mohammed Harib put the phone on the table in front of him. As he sat in his chair and looked out the window, he began to take stock of how his life took such a dramatic way in the last few years. Life was good for the founder and CEO of Lammtara Pictures, United Arab Emirates (UAE), the first 3D animation studio. The last name "A Dubai Pixar 'in a recent issue of the journal, the first animated Lammtara in television shows, FREEJ, took the Arab Gulf region by storm last year. This was in November 2007, and the second season FREEJ was featured in the early fall, a record breaking first season audience numbers. "Hide
by Joseph B. Lassiter, Firas Alkhatib Source: Harvard Business School 8 pages. Publication Date: March 21, 2008. Prod. #: 808121-PDF-ENG

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