The New Consumerism: Inequality Emulation and the Erosion of Well-Being Harvard Case Solution & Analysis

Higher income levels of society and the distribution of wealth has become a widespread competitive purpose, and there are consequences for customer satisfaction and collective well-being. The author describes the roots of the problem and how in three shifts - in wealth and income distribution, women in the corporate hierarchy, as well as the growing importance of electronic media - led to an escalation of the North American consumer aspirations. It then shows how the quality of life of the victims, at least three important ways and reflects steady progress.
This article Rotman Magazine. "Hide
by Juliet Shore Source: Rotman School of Management, 4 pages. Publication Date: 01 May 2008. Prod. #: ROT062-PDF-ENG

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