The Glue that Wouldn’t Stick – 3M Post-It Notes Harvard Case Solution & Analysis

The Glue that Wouldn't Stick - 3M Post-It Notes Case Solution

The best ways to develop a market for impressive and brand-new goods

In 1970 a 3M chemist, established a brand-new glue that was not really adhesive. Ultimately, various other 3M coworkers commenced utilizing bookmarks created with the unsticky adhesive and were quickly talking to for more goods "samples". As utilization rapidly spread out within the 3M Product Growth Laboratory, it ended up being very clear that these unsticky tones were an extremely beneficial business office item.

published: 25 Nov 2013

This is just an excerpt. This case is about Entrepreneurship

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