Discusses strategic challenges for Electronic Arts in 1995, when they try to maintain its leading position in the video game industry. Addresses the evolution, the competitive environment and key trends in the industry, as well as the position and strategy of Electronic Arts. "Hide
by Robert A. Burgelman, Carrie C. Oliver Source: Stanford Graduate School of Business 16 pages. Publication Date: Aug 01, 1997. Prod. #: SM24-PDF-ENG
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