Imagination is something that enables individuals to invent new business models, create distinguished products and services, and reframe a surge in amount of problems as opportunities.
And we understand less about the manner in which the imagination works. The author suggests that it is much common with dreaming. He describes the crucial components of the dream state and reveals that the number-one hazard for creativity is being impeded in the 'tar pits' of prior knowledge.
Once we learn the 'trick' of dreaming-of disassociating our thoughts from the legitimate and the linear -we can become wellsprings of originality.
PUBLICATION DATE: April 01, 2014 PRODUCT #: ROT230-HCB-ENG
This is just an excerpt. This case is about INNOVATION & ENTREPRENEURSHIP
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