TerraMai: Reclaimed Woods From Around the World Video (DVD) Harvard Case Solution & Analysis

TerraMai: Reclaimed Woods from around the world and business projects of the former river guide Eric Carpenter and Richard McFarland in the first days of the secondary wood industry. Addition TerraMai video consists of four segments: Strategy and History: Erika Carpenter, TerraMai Cofounder, provides the company's history and discusses TerraMai competitive advantage: the provision of value added services in the home and experience in the timber and reclaimed wood companies. Looking to the future, TerraMai aims to be the industry leader in productizing business and continues to differentiate itself in strategic marketing. Lumber yard: Richard MacFarland, TerraMai mixing timber yard operations are discussed and therefore the company is diversifying its sources. TerraMai provides a value for the supply of hard to find sizes and providing what MacFarland calls "handmade product." Direct Sales: Danny Shelburne and Robert Haas, TerraMai trading partners, to discuss how sales works and the differences between the types of clients. Partners should be aware of all the products, as the organization has no separation between products, customer types, or geographic area. Perspective Chair: Ken Westrick, chairman TerraMai, discusses his role of bringing the business side of the company. Westrick is based on years of technical experience, that is, by the founders TerraMai attract professional management, a vision to create a company into something great, and the desire to be a leader in the industry. "Hide
by Chuck Holloway, Joshua Spitzer Source: video add 33 minutes. Publication Date: June 29, 2005. Prod. #: E192V-VID-ENG

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