Terra Lycos: Creating a Global and Profitable Integrated Media Company Harvard Case Solution & Analysis

Terra Lycos: Creating a Global and Profitable Integrated Media Company Case Solution

This case further recounts the tactic opted by Terra Lycos, which is an integrated international media business formed by the October 2000 merger of US and Spain's Terra Networks -based Lycos, to reach a top market position and profitability.At the time the case was written (November 2001), Terra Lycos trailed its three heavyweight competitors, AOL-Time Warner, Yahoo! and Microsoft/MSN.

This is just an excerpt. This case is about  TECHNOLOGY & OPERATION

PUBLICATION DATE: February 17, 2002 PRODUCT #: INS931-HCB-ENG

 

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Terra Lycos: Creating a Global and Profitable Integrated Media Company

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