Land Rover North America Inc. Video Harvard Case Solution & Analysis

Contains the following advertising of TV: 1) the introductory spots Range Rover, 2) the introductory spots Defender, 3) of round one introductory Discovery spots, 4) round two stains, Discovery, and 5) LRNA a master of brand advertising. To be used as a illustration of out of past advertising, and to reveal advertising, produced after decisions presented in the fact case,. «Hide
Source: the video additions Date of publication: November 4 1997. Prod. #: 598.5 thousand-VID-ENG

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