Coca-Cola, Popular Music, and the FIFA World Cup Harvard Case Solution & Analysis

Coca-Cola, Popular Music, and the FIFA World Cup Case Solution

This is just an excerpt. This case is about SALES & MARKETING

PUBLICATION DATE: September 30, 2016

The Coca-Cola Company (Coca-Cola), the brand name that "taught the world to sing," was extensively thought about to become the pioneer when it concerned music promotion. The 2010 and 2014 Fédération Internationale de Football Association (FIFA) World Cup video games offered a perfect background for examining Coca-Cola's growth in music marketing. While the business's marketing methods were comparable in each World Cup video games, they varied in their shipment and outcomes. In 2016, in the features of brand-new competitors in the music marketing area, particularly from Pepsi, FIFA, as well as Coca-Cola itself, the business had to blaze a trail with the supreme objectives of offering tunes and sodas. David Allan is connected with Saint Joseph's University.

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