Telemig Cellular and the Guarantee of Children's and Adolescents' Rights Case Solution
In 2002, Telemig Cellular was a mobile phone company operating in the Brazilian state of Minas Gerais. The company had founded its operations on the "capillarity" principle: reaching to consumers spread through the state to cater to their demands efficiently. This principle also applied to the Telemig Institute, the company's social division, which focused on children's and adolescents' rights.
To maintain this mission, the institute decided to work for the creation and strengthening of Tutoring Councils (local government bodies responsible for guaranteeing children's rights) and Municipal Councils for Children's and Youths' Rights in the Minas Gerais state. For its Pro-Council Program, the institute gathered civil society organizations from every one of the 12 areas in the state to build the so-called “Volunteer Support Groups.” Under counselling and the institute's leaders, these groups worked with local administrations and provided operational support for council creation.
PUBLICATION DATE: July 25, 2003
This is just an excerpt. This case is about STRATEGY about STRATEGY & EXECUTION
Related Case Solutions & Analyses:
V-Cola: Confidential Instructions for Price Down
Leaders Who Make a Difference: Sam Palmisanos Smarter IBM: Day 1
Michelle Levene (A)
Kodak (B)
Expectations and Stereotypes: How Do They Affect the Deal
Starbucks: Schultz Back in the Brew
GROUPON
Vanguard Security International Transaction Dilemma
Employee Motivation And Retention Strategies At Microsoft Corporation
FACEBOOK CASE
