Japan’s Automakers Face Endaka Harvard Case Solution & Analysis

Japan's Automakers Face Endaka Case Solution

In April 1995, the Japanese yen hit a post-World War II high against the U.S. dollar. Businesses changed on either side of the Pacific, but fell especially hard on Japan's large four automakers. This case investigates how endaka--or"high yen"--shifts the competitive environment for the automakers and how they react to the change. Analyzes how political and macroeconomic shifts can drastically change the competitive position of businesses operating in an international market. Additionally describes how companies can reshape their strategies to compete in starkly distinct national surroundings.

This is just an excerpt. This case is about  GLOBAL BUSINESS

PUBLICATION DATE: January 19, 1996

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