This instance is set in November 2011. Wayne Williams, the Chief Executive Officer of Telect, Inc. has proposed that he and the company's Chief Financial Officer, Stan Hilbert, spend a month or more riding around the state on their Harley Davidson motorcycles seeing the company's customers in honor of the firm's upcoming 30th anniversary in September 2012. Wayne desires to take the ride to personally thank the consumers who've assisted the company reach this milestone and to showcase the company’s product offerings.
He would also like to find out from clients what more Telect could do to meet their requirements. Stan is concerned the ride could backfire and be misinterpreted by customers, eroding rather than enhancing customer relationships. He is additionally worried that the ride will not be seen by employees as the most effective utilization of the organization 's resources and CEO and CFO's time, and that the company might not need to take on the physical risks of having its executive team travel throughout the nation by motorcycle. If they support the ride, they need to prepare a robust argument for the ride to present to the business’s board of directors.
Telect Inc. and the 30-Year Ride Edgy or Over the Edge case study solution
They need to craft a strong argument which will have a possibility of convincing the CEO to alter his mind about the ride should they decide not to support the ride. The case was composed mainly to be used in MBA and Executive Education strategy and/or executive direction courses, but it's also appropriate for use in an undergraduate degree strategy or direction lessons. The case centers on strategic direction and also the role of the executive team in both shaping corporate culture and in establishing and maintaining strong relationships with the organization's stakeholders, and in particular, its clients.
This is just an excerpt. This case is about STRATEGY & EXECUTION
PUBLICATION DATE: May 02, 2015 PRODUCT #: NA0333-HCB-ENG
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