The purpose of branding in the corporate level, different from product marketing, has evolved to serve as an expression of corporate worth.
This note studies present thinking about the ways corporations consider in aligning the brand together with the business model and corporate social responsibility (CSR).
PUBLICATION DATE: November 19, 2012 PRODUCT #: UV6574-HCB-ENG
This is just an excerpt. This case is about LEADERSHIP & MANAGING PEOPLE
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