Technical Writing Harvard Case Solution & Analysis

Website

Verily, daraz.com is a completely customer centric company which sells products through their online stores. It has been engaging in responsibly undertaking all the operation regarding sales of the various products. Darazhas been offering wide range of products and services via its website. The company offers healthy and organic food across its stores. The website:

The company has leveraged numerous opportunities in the market by pondering on its exceptional value added services provided to its customers. Following are some goals and objective of the website of the Daraz.

  1. The vison and mission statement of the Daraz have pushed the company to become market leader and largest retailer all around Asia. The company have taken stringent measures and decisions to fulfil the visionsand mission statements. The goals and objective of the business is to have a global dominance and supremacy in the online retail industry.
  2. The high and effective quality of the services is one of the utmost goal of the website. The company has contemplated to feel the customers ease because the customers may feel tiresome by going outside to shop, while through online shopping they can comfortably shop from the wide range of products from their home.
  3. The website is made to become to become equivalent to the renowned retail stores. The website have designed to deliver the substantial value added products to its customers.
  4. The company has intended to reach anuncountable customers to whom the company would provide services at a time.

The company have been striving to compete with the popular retails stores. Since these retail stores have been generated massive profit returns from the market, Daraz has contemplated to beat the rivalry by giving discounts and better services.

The users of theDaraz desires to shop conveniently and to have a choice of wide range of products from which they can choose according to their desires and preferences. The virtual doors of the company has opened to customers in order to ease them. The users wants to be facilitated when shopping from the online stores.

Technical Writing Harvard Case Solution & Analysis

Users and Purposes

The average users of the Daraz website are about 1000 daily. The company has been holding its customers base and tried to continually develop new ways for the customers to buy things from their website. Daraz boated many customers, the customer uses website more frequently in month. It has been analyzed that the mobile users have used the website and they have also spent a lot of time using website per month. The 300 brands offered through website.

The average time spent by users using website has anticipated to be one hours and 42 minutes on the site in one month, whereas the average length of the session had was 3 minutes and 5 seconds. The customers of the Daraz includes; the customer base of the Daraz tends to be starts from 18 up to 45 or 50.

The website provides various facilities to the users which are discussed follows;

  • It is easy to use, the customer can make easy access to it.
  • It is extremely flexible.
  • It is cost effective.
  • It is accessible................

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