Boston Beer Co.: Light Beer Decision Harvard Case Solution & Analysis

All light beers Boston Beer's proposal, Boston Lighthouse, was not successful, and the team of students charged with the investigation of the problem and recommend a strategy. Key issues related to branding, choice of target customers, and dispossession, and introduces ZMET. Includes color exhibits.

boston beer case solution

boston beer case solution

To enhance their effectiveness, color cases should be printed in color. "Hide
by Linda A. Cyr, Joseph B. Lassiter, Michael J. Roberts Source: Harvard Business School 40 pages. Publication Date: 05 Oct 1998. Prod. #: 899058-PDF-ENG

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