Tata Consultancy Services: Selling Certainty Harvard Case Solution & Analysis

This case provides an opportunity to study the growth of offshore services from the point of view of the oldest and largest IT company in India services. Focusing on Tata Consultancy Services (TCS), at this stage of its development, offering a window into the process of modernization in the sector, which has historically competed on the basis of low prices, as well as TCS aims to compete on the promise of superior quality. The case also provides an opportunity to discuss international expansion of emerging market companies and shifting geography of the IT services industry in the context of the expansion of TCS in Latin America and the western extension of the IT services firms in India. "Hide
by Pankaj Ghemawat, Stephen A. Altman Source: Pankaj Ghemawat 32 pages. Publication Date: 06 May 2011. Prod. #: PG0004-PDF-ENG

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