Congressional Candidate Dan Silver and KNP Communications Harvard Case Solution & Analysis

To win the election, Silver needed to find a means to narrate to his electorate on a individual level. Silver's campaign manager advise him to work with consulting firm KNP Communications.

With the KNP team, Silver worked over the course of a couple sessions to learn techniques that would help him project authenticity and warmth. On election night, Silver wondered if the training of KNP had enabled him to successfully link with his voters, and more importantly, if this personal link mattered more to voters than his competence and skills. Some information in this instance has been disguised.

PUBLICATION DATE: September 30, 2009 PRODUCT #: 910013-PDF-ENG

This is just an excerpt. This case is about ORGANIZATIONAL DEVELOPMENT

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Congressional Candidate Dan Silver and KNP Communications

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