Grolsch reassesses its international strategy in light of the recent acquisition by SABMiller, the second largest brewer in the world. Grolsch was the 21st-largest beer brand, sold 51.5 percent of its volume in international markets, and are exported to 70 countries. However, its low profitability in international markets - only four countries account for two thirds of sales abroad - and outflow of markets and trading partners have expressed concern about the company's international strategy and execution. Grolsch for 60 years in the foreign markets provides a rich backdrop to introduce a range of international issues strategies, including performance measurement studies for expanding the market of choice, and the choice of entry mode.Grolsch Growing Globally Case Solution
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by Pankaj Ghemawat, Jordan Mitchell, 31 pages. Publication Date: 06 May 2011. Prod. #: PG0001-PDF-ENG
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