Tarnished Rings: Olympic Games Sponsorship Issues Harvard Case Solution & Analysis

Focuses on the impact of the Olympic sponsor bribery allegations related to the purchase of the Salt Lake City Olympic Committee at the 2002 Winter Games. Dissemination of scandal to the International Olympic Committee board members and past applications from other cities threatened by the value of Olympic sponsorship of key companies. "Hide
by Stephen A. Greyser, John A. Clendenin Source: Harvard Business School 7 pages. Publication Date: April 27, 1999. Prod. #: 599107-PDF-ENG

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Tarnished Rings: Olympic Games Sponsorship Issues

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