In Africa, the practice of insecticide treated bed-nets (ITNs) has shown to be among the best methods to prevent malaria. USAID, the primary U.S. agency for supplying support to countries, has just announced that by mid-2008, it will provide an additional $5 billion for malaria prevention and treatment in Africa.
Specifically, the agency would like to find Tanzania improve not only ITN coverage (now at just 14%) but more notably ITN usage by the country's 35 million citizens. As of 2004, only 10% of children under the age of 5 were sleeping under bed-nets. In this simulation, students must develop a compelling proposition for USAID for reducing the malaria burden in Tanzania. View Video.
Targeting Malaria Comparing Charity and Social Marketing-Based Approaches case study solution
PUBLICATION DATE: July 26, 2008 PRODUCT #: W86C42-HCB-ENG
This is just an excerpt. This case is about SALES & MARKETING
Related Case Solutions & Analyses:
Avaya (D): Early Results of Demand Generation
Huella Online Travel: Gaining Market Insight into Hong Kong Consumers
Teleflex Canada: Culture of Innovation
Advanced Book Exchange: Geographic Growth of an Internet-Based Business
Brand Value Convictions Flexibility and New Zealand Wine
Levi Strauss Canada Holding an Ember: The GWG (R) Brand
Sprint: La Conexion Familiar (A)
Interactive Marketing: Exploiting the Age of Addressability
G. Heileman Brewing Co. (A): Power Failure at PowerMaster
De Beers Consolidated Mines Ltd. (A)
