sweetriot 2.0 Harvard Case Solution & Analysis

The fall of 2010, Sarah endline, CEO and founder sweetriot, organic chocolate company, decided the best way to grow its organic chocolate company, maintaining its chocolate physically and conceptually on the shelf. She wanted to raise proposals and profits of the company, while maintaining their social mission and unique flair. The case traces the origins of sweetriot early formative experiences Sarah career, launching the company and outside it, as Sarah prepares future products, establishes production channels, and is looking for funding in the future. Sarah was not happy to just be a small New York City candy company. Her goal was to sweetriot, to be the number one natural chocolate company in the world and, thus, a vehicle to drive change on a global scale. How could she do this task while also keeping the company true to its social roots?
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by Christopher Marquis, Donna Khalife, Bobbi Thomason Source: Harvard Business School 22 pages. Publication Date: June 28, 2011. Prod. #: 412007-PDF-ENG

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