Sustainable Marketing Leadership–Workshop I: Strategic Visioning and Integrated Planning Harvard Case Solution & Analysis

This case is the first of two workshop descriptions and templates for sustainable leadership marketing (SML) executive programs. This gives the management team to focus on the first two stages of the four-step SML process:.: Strategic vision and comprehensive planning, "Hide
by Benson P. Shapiro, 10 pages. Publication Date: January 10, 2005. Prod. #: 999013-PDF-ENG

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