Massachusetts Lottery Case Solution
Emphasizes over the results of state lottery games while likewise keeping in mind growing criticism, especially of their marketing. Mentor goals: To think about 1) reality in marketing, 2) the principles of marketing betting, and 3) the marketing/public protocol user interface.
Comes with a Video Quick that could be displayed in class.
PUBLICATION DATE: September 07, 1989
This is just an excerpt. This case is about SALES & MARKETING
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