Involves a thorough analysis Submarino.com, B2C e-commerce company with a presence in Brazil, Argentina, Mexico, Spain and Portugal. Considers the global operations of the company, as well as its organizational structure and operational and management capabilities. Considers the problem of determining their strategic and financial priorities, it launches plan for rapid growth with limited resources in 2001. "Hide
by Lynda M. Applegate, Luis Felipe Monteiro, Meredith Collura Source: Harvard Business School 38 pages. Publication Date: May 17, 2001. Prod. #: 801350-PDF-ENG
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