Sergio Marchionne at Chrysler Harvard Case Solution & Analysis

Chrysler recently quit from bankruptcy process, with the support from U.S government and with Sergio Marchionne as the CEO. It was the time to develop the best way to create synergies with FIAT, how to improve the present production, product, and supply -network configuration, and how exactly to define the future product portfolio.

In 2004, Marchionne was made CEO of FIAT Group, headquartered in Turin, Italy, when the firm had confronted a near-hopeless circumstances. An extreme makeover was performed by him and turned the company around. In 2008 the entire worldwide automotive sector had entered a serious crisis; Marchionne now found himself in the recurring situation, and Chrysler and in response FIAT had forged a partnership.

Sergio Marchionne at Chrysler case study solution

PUBLICATION DATE: January 20, 2015 PRODUCT #: 415045-PDF-ENG

This is just an excerpt. This case is about ORGANIZATIONAL DEVELOPMENT

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