What can the family pig farm in France to teach people about the core business profits, market share and shareholder value? As it turned out, a lot. The author describes the "artisan approach to the creation of value and three ways in which it differs from the traditional growth obsessed company. On the one hand, instead of the scale, the artisans are in a fixed amount - but they have control over the entire process, from start to finish, achieving "holism" on the scale. In the end, it shows that the engine that keeps the artisans work has a good chance ahead of fast combustion models, and as such, it is an alternative worth considering working. "Hide
by Hilary Austin Source: Rotman School of Management, 5 pages. Publication Date: September 1, 2012. Prod. #: ROT183-PDF-ENG
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