New Technologies New Markets: The Launch of Hongkong Telecoms Video-on-Demand Harvard Case Solution & Analysis

In March 1998, Hong Kong Telecom Interactive Multimedia Services (IMS) unit launched the world's first commercial video-on-demand (VOD) system. Interest around the world as a result of the first commercial VOD system in the world - an expensive high-tech service for which consumer demand is not yet proven - and the launch of the first generation of interactive television (ITV) systems. In adopting the new technology to the market, as IMS to go about creating demand for the service, and how they could forecast the technological adoption rates in the market? What was the role of the state in regulating the new environment? And the fact that the issues associated with such large and long-term investment capital? "Hide
by Peter Lovelock Source: University of Hong Kong, 19 pages. Publication Date: January 1, 1998. Prod. #: HKU011-PDF-ENG

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New Technologies New Markets: The Launch of Hongkong Telecoms Video-on-Demand

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