A ruthless winter season storm strikes the Baltic Sea area, felling 200 million trees and leaving forest owners and lumber market rivals ravaged. The chairman and bulk owner of a huge personal wood mill in Sweden requires an action strategy to pull through the catastrophe quickly-before the dropped wood rots.
Will they be able to save the lumber? Exactly what will the brief- and long-lasting impacts of the storm be on the lumber markets? This case was established for usage in a first-year marketing class on stabilizing obligations, requirements, and interests.
Storm Gudrun Managing a Crisis case study solution
PUBLICATION DATE: November 19, 2009 PRODUCT #: UV3953-PDF-ENG
This is just an excerpt. This case is about GLOBAL BUSINESS
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